Charlie Sheen Tries to Trademark 22 of His Catchphrases

In a move that’s better late than never, Charlie Sheen is attempting to trademark 22 of his catchphrases, including, of course, “Duh, Winning,” Tiger Blood,” “Vatican Assassin” and “Rock Star From Mars.”

Records show that Hyro-gliff, a company doing business with Sheen, filed trademark applications between March 19 and 22, trying to get protection for products from bras and candy to gambling machines and electronic games. The company also wants to trademark Sheen's name and signature, his nickname for his home ("Sober Valley Lodge") and his girlfriends ("Sheen's Goddesses").

This isn’t the first time Sheen has trademarked a phrase. According to the Hollywood Reporter, in the late 1990s, he set up a company called Masheen Inc. and trademarked the phrase "Drugs Are Loser Friendly" for flyers, stickers, T-shirts, mugs and other items. In 2005, Sheen's company, Three Dog Park, filed a trademark application for "Sheen Kidz," a line of couture children's sportswear that did well in Japan.

The actor has already been selling T-shirts and other merchandise on his website using some of the phrases. That would give him an advantage in claiming trademark rights, said attorney Aaron Moss, a partner with the firm Greenberg Glusker, which specializes in intellectual property cases.

Sheen's distinctive use of some of the phrases will also fend off competitors. "He has become solely identifiable as the source of these catchphrases," Moss said.

It could take a year or more for the government to register the trademarks, but the fact Sheen is selling merchandise with the phrases protects his interests, Moss said. "He's going to have a much stronger claim to those trademark rights than any third party," he said.

There's already plenty of competition for Sheen-isms. Two other people sought to trademark "Adonis DNA" before Sheen, listing potential uses on clothing and as a nutritional supplement. Thirteen others, including Jimmy Buffett's company, have sought to trademark "Tiger Blood" for use on nutritional and alcoholic drinks.